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Project E36 Race Team

Rapid PrototypeDigital PlatformGrassroots Motorsport
Project E36 Race Team
Completed

Problem

Grassroots motorsport teams run on passion and limited budgets. Building a professional-looking online presence that attracts sponsors, keeps fans engaged and tells the team's story usually requires design and development resources that small teams simply don't have. Without it, the team stays invisible between race weekends.

Solution

Project E36 Race Team is a complete digital platform built for a real grassroots BMW E36 racing team. It includes brand identity, a clean public website, team and car information, race results and a simple way for supporters and potential sponsors to follow the journey, delivered end-to-end from concept to live site without enterprise budgets.

How people use it

  • Visit the live site to see the team, the car, race results and upcoming events.
  • Follow the team's progress and story between race weekends.
  • Potential sponsors and partners get a clear, professional view of the team's activity and identity.
  • The team can update results and news without needing a full-time web developer.
  • Supporters share links and stay connected to a grassroots Australian motorsport effort.

Status & outcomes

Live. Built by RETSA Group for Project E36 Racing.

Delivers a professional digital presence on a grassroots budget. Demonstrates end-to-end delivery, brand, structure, content and live website, that helps a small race team look and operate more professionally without diverting resources from the car and the track.

Approach

Focused tool and platform, not an over-engineered solution. Designed around the real constraints of a volunteer/family race team: simple to maintain, mobile-friendly, and clear enough to attract attention from sponsors and fans. Built by someone who is also on the team, so the tool solves actual weekend-to-weekend needs.

What the Project E36 digital platform does not do

  • It is not a full team-management or logistics system.
  • It does not replace race strategy tools, timing systems or mechanical preparation.
  • It is not a high-budget commercial motorsport site with live telemetry or e-commerce.
  • Ongoing content updates remain the responsibility of the team.
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Tech Stack

  • Next.js
  • Tailwind CSS
  • Firebase
  • Vercel
  • Custom CMS for easy updates
  • Core Web Vitals optimised for speed and experience

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